The World Cup begins Friday in South Africa from Cup Coaster a roller coaster Round Food Tin Box of emotions for the fans. Some are happy, the other a broken heart, but the cries of joy.

Meanwhile, some soccer-related businesses in the calculation of money in Chicago.

After Rowady, coverage of the media is a must for a successful sport. "You have a great media player to spend much money on football rights, which is their main source of funding," he said.

"The man looks at the leagues that have the TV rights agreement and pay leagues, the confrontation with them or on their own time and it really starts to come into a class system and the popularity of different value."

The media is also important because it is becoming increasingly global. Rowady cited the Internet, demographic shifts in the culture of the United States and the world becomes smaller as the reasons for the increasing attractiveness of football.

"We have weathered the recession. Certainly, it must be a difficult year, but it means that everything in the head by the Director of Women's Professional Football communications," said Robert Penner.

Richard Honack, a marketing professor at the Kellogg School of Management, said the media is not filled with football market is always served in the U.S., the media missed opportunity? "A great opportunity," said Honack, the demand here for 10-15 years, but has been largely ignored, he said.

"If you can play football, can play no limit on the game," said Alvarez. Young cars, sports are a big part of his store's customers.

For the success of any sport, youth development is essential, and America has been the support of youth soccer Wilde in the last 20 years. Youth become "opinion leaders after the country," said Rowady.

"If so, since they are young, it is recalled that when they are older when buying power."

Honack agree that football is a sport, more of the new generation. "Therefore, soccer moms and soccer have parents. This is not a term that was there when you were" baby boomers "and more on the investigation, there was no such thing as a soccer mom," he said.

In the U.S., critics often say that young people leave the sport of soccer in aging. Craig Depken, a professor of sports economics at UNC Charlotte, is a trend that could change this.

"As you can see that yes, you're a football living in the United States, a group of people who are now sporting clubs," he said.

Alvarez said the U.S. has a talented team to develop sport among youth. "The older children play, the more chances you have to choose the best players," he said. "The United States will soon become a world power."